Many customers or prospective customers don’t know the background of GPS Insight (why would they unless I talked their ear off about it?). Much of the reason for our success is that we AREN’T the oldest company out there tracking trucks. We took a fresh approach, using readily available NEW technology, starting 4 years ago.
Many other companies in this space (and others, e.g. IBM PC’s, Sony Betamax, etc…) painted themselves into technological and architectural corners years ago, and are unable to adapt to the new technologies which abound.
Plus, because GPS Insight’s technology background comes from the high tech hedge-fund trading and (successful) dot com space, we have a few technology tricks up our sleeve. This is in pretty stark contrast to the Automotive and Trucking technology backgrounds which most of the other GPS tracking companies have.
GPS Insight started as a consulting project which I began on 8/24/2004, over 4 years ago. This was under Sedonatech, which owns GPS Insight, my 8 1/2 years old Illinois S Corporation. I had spent the prior 10 years doing high tech consulting for the finance and dot com worlds, but had moved to Scottsdale AZ with my family in 2003. There weren’t many hedge funds or dot coms in Scottsdale (a lot of golf courses, overrated restaurants, and pools, though). I had gotten tired of flying back & forth to Chicago or New York to do work.
At that time, the owner of a local trucking company which I knew through a mutual friend asked me to help determine the best product to suit their demanding needs. I starting paying attention to just how many trucks there were on the road, and just how little they were doing to improve efficiency with the few GPS tracking systems I could find. So I started work for them on 8/24/04, looking into the market to make their implementation a smooth one (it wasn’t, to be honest — I learned a lot of very practical lessons on that project, and they all helped me avoid “unrealistic” goals for GPS tracking. Namely getting drivers to use a terminal, automating billing strictly on GPS input, and the notion that “one product fits all requirements” — it doesn’t, but you can build one and make it easy to customize to those requirements if you spend 4 years doing it…).
Here was the first official record of GPS Insight’s creation (it was incorporated 7 months later, as it became clear there was a big future in GPS vehicle tracking for fleets).
Unfortunately, I didn’t really find anything available which did what they required, and no tracking companies were willing to customize their product for this “small” 300+ truck fleet.
I realized that GPS tracking hardware had already become somewhat of a commodity, and so I went with a reputable, but slow-moving vendor (now competitor, who shall remain nameless, I don’t need a lawsuit…). I used their hardware and data, but threw their interface in the trash. We replaced it with GPS Insight (now on its SIXTH major release, in 4 years). The customization was always something we tried to ensure would be available to ANY customers, knowing that it would help with large implementations, but that for smaller customers, the benefits of our continued development would continue to keep them happy with new features every month.
Our newsletters are a great way to see how quickly our product has progressed over the years.
4 years later, with the new dashboard interface in production, and reports and flexibility that are unlike anything that existed when we started, I’m glad to see the progress. Most importantly, we look forward to the future. The growth and technology has been accelerating rapidly over the past 8 months, and we are looking forward to providing our service to as many customers as we can get (of course…). All it takes is getting them on a trial, or to read our implementation document, watch a few demos, and they usually see the light pretty quickly.
Everyone at GPS Insight and I (now 32 employees strong, not to mention the hundreds of employees at all of the contract manufacturers from whom we purchase our hardware) thank you for your support and business over the years.
Thanks again,
Rob Donat [and all the other GPS Insight employees]








