Jun 18 2011

The ROI of tracking road signs

Some ROI models are harder to define than others.  In the case of a road-sign customer, you really need to dig before tracking your assets saves you more than it costs (which is typically only $15/month).

Here’s what drives ROI in that world (and many like it):

  • Daily inventory, as well as any time the asset is moved, once it stops
  • Changing sign batteries JUST BEFORE they die (due to solar panels not keeping up in cloudy weather)
  • Catching thieves in the act of stealing rechargeable batteries
  • Low power and data consumption to keep batteries from being used unnecessarily and to keep costs low
  • Backup Battery within the device to report in case of battery theft
  • Weatherproof device

First, we set each device to report its location and voltage ONLY once a day in the AM.

Then we detect if the road sign is being moved using a motion detector switch, and once it stops for 15 minutes, we report the NEW location and voltage.

We added several voltage capabilities recently which allow us to meet these requirements.

To help customers visualize their assets’ voltage, we added a new “location and voltage” dashlet which color-codes each vehicle based on its voltage (green/yellow = good, orange/red = bad, grey = really bad).  The assets show these colors along with the actual voltage on the map as well, shown below:

Tracking Road Signs

Tracking Road Signs

Then we modified our device performance report to add voltage, which is sortable. This report is then scheduled to arrive daily to let the customer know which devices need to be visited with fresh batteries to ensure they don’t stop working — here is that report:

Voltage tracking report

Voltage tracking report

Last, we added a voltage alert which is initiated by the device itself (to save on transmission costs).  Any time the voltage drops below 11.7 V (the magic number where the sign has only a few more hours left) the device initiates a transmission, and our alert notifies the right person to go out and change out the batteries.  Additionally, if the voltage is ZERO, you know that the asset’s batteries have been disconnected, and if that isn’t due to a worker changing them, it’s a theft in progress (apparently a big problem in this industry as the batteries are very expensive).

Here is that alert within GPS Insight:

Low/No Voltage alert for road sign tracking

Low/No Voltage alert for road sign tracking

This particular customer worked with state troopers to immediately identify a theft in progress, and 4 official-looking individuals in hard hats and road-crew vests were arrested for stealing their competitor’s road sign batteries.

All these things combined really help to drive ROI.

  • Fewer road sign outages due to dead batteries (improved customer satisfaction)
  • Less time spent changing out batteries proactively before it is necessary (fewer miles/less gas/fewer labor hours)
  • Theft prevention and deterrent to future thieves due to immediate arrests
  • Automated inventory of highly mobile assets

These voltage capabilities have many other applications in GPS and asset tracking, and are ready for our customers at this point.

Rob.

Feel free to contact us if you are interested in seeing a more in-depth demonstration of our GPS fleet tracking solution.

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Nov 04 2010

GPS Tracking is also cheap insurance! (which even pays off if you let it lapse)

Last month we had 2 customers benefit from their GPS devices, even though they had canceled service to save money.

One customer’s vehicle was stolen, and within an hour of us reactivating the device and giving them access, the police found it and it was recovered.

The other customer needed proof of their having performed service from the year prior when they were tracking their vehicle.  It was needed to be paid out of a bankruptcy distribution, and we were able to run the report for them that day.

Obviously we prefer that customers don’t cancel with us, but even when they do, GPS tracking can still benefit them.

The moral of this story is that companies and fleet administrators need to ALSO think of GPS tracking as an insurance policy as well as an operational tool.

Knowing where your vehicles are currently is ESSENTIAL, as well as knowing where they have been historically (we store 5 years of history).

Unfortunate “insurable” events include:

  • Vehicle theft/recovery
  • Proof of delivery/service when there is a billing dispute
  • Proof of delivery/service when there is a LAWSUIT
  • Proof of speed and time whenever an accident takes place with a company vehicle
  • Proof of driver actions during termination
  • Investigation into illegal/competitive actions such as side jobs or selling of company materials
  • Finding a driver who has been stranded/wrecked in a remote area

Many of these types of situations aren’t considered when GPS tracking ROI is estimated or computed.  But they have a tangible “lottery” effect on ROI when they occur.  Quickly recovering a vehicle, proving service to end legal action or get paid, saving a life, or having data to refute a lawsuit are MASSIVE wins for a company.  Simply tracking vehicles BEFORE these things happen makes the difference between a major financial or legal problem and a quick and hopefully painless resolution.

Think of GPS tracking as a mobile surveillance system for your fleet — you wouldn’t dream of doing without security cameras in your warehouse/sensitive areas for theft prevention and safety/security.  Why do without the equivalent for your mobile assets and drivers?  A GPS tracking system is very inexpensive insurance against many unthinkable possibilities — take out a policy as soon as possible.

Every vehicle, every 2 minutes of every day — you’ve got complete proof of where they were at and how they got there.

Week History for a fleet of vehicles

Week History for a fleet of vehicles

Rob

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Mar 28 2010

We use GPS Insight all the time OURSELVES!

One of our salespeople, Alissa, just sent me this.  Nice to know we are getting use out of our own product.  She was waiting for her car to be towed & didn’t want it stolen over night (the radiator died).

using an alert to ensure a vehicle isn't stolen

using an alert to ensure a vehicle isn't stolen

We get hooked on all the various uses of GPS Insight ourselves as well! Learn more about our tracking alerts or the rest of our GPS vehicle tracking solution by visiting our website.

Rob.

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Sep 14 2009

New Panic Alert and Power Cycle Alerts

We have had a few customers require alert for both panic buttons which they wire to our GO-3000 and GPSI-4000 devices, as well as “power cycle” alerts (due to tampering, battery changes, etc.).

They are now there, and here is how to use them:

First, open the Alerts Manager:

GPS Insight Switch Alerts

GPS Insight Switch Alerts

Then choose the “Switch-Based Alert” option:

GPS Insight Switch Alerts

GPS Insight Switch Alerts

Here is where you can then choose either a panic switch based alert, or a power-cycle-based alert:

Panic vs. Power Cycle Alert

Panic vs. Power Cycle Alert

The next time a Panic Switch is detected (or a Power Cycle of the GPS Insight device), you will receive an email and/or an SMS text message letting you know.

This capability will be very helpful for customers with high-risk environments (cab drivers, etc.), as well as to help detect if/when drivers are intentionally disconnecting the GPS Insight device in order to escape being tracked.

As always, call for details at 866-GPS-4321, #2,1 for Tech Support.

Thanks,
Rob.


Jun 04 2008

Selling Diesel for Crack

Apparently that’s what is starting to happen with Diesel nearing $6 per gallon.

We got a call from a long-time customer asking for our help sorting out the crazy behavior he was seeing from a brand new employee driving one of his big rig trucks. Since not all of our customers use every feature (notably our 3-D mapping in this case), we occasionally help customers out with these types of investigative requests.

The new driver was driving back and forth in a particular part of town, stopping for a period of time, then doing it again.

It became clear to us what was happening as soon as we pulled up these pictures (plus the police filled us in on the details once he was questioned):

High concentration of activity inside the town the driver should have driven straight through:

Diesel for Crack

Zooming down, we see a semi-truck driving around almost canvassing the local area looking for people to buy diesel from him in order to fund his drug habit:

Diesel for Crack

Here is one apparent set of stops where he is siphoning fuel out of his tanks and selling it on the side of the road.

Diesel for Crack

Here is another where much of the activity seems to have taken place (note how many red, yellow, and blue dots there are — they correspond to stops > 1 hour, stops < 1 hour, and idle stops):

Diesel for Crack

Our customer called the state troopers which were hesitant to do anything about it until he told them the driver was severely incoherent on the cell phone when he called him. Then they were happy to pull the driver over (with GPS Insight’s help pinpointing the location), and arrest him for driving while under the influence. Our customer had to have someone drive to pick up the truck and trailer, but that beats any of the other possible outcomes:

  • lost vehicle
  • wrecked vehicle with a driver under the influence of drugs
  • harm to other drivers/pedestrians by the driver
  • stolen/illegally sold goods in the trailer

This is the second “drugged up driver” we’ve helped a customer with in the past two weeks, and we’ve heard MANY stories from thankful customers of how they’re able to detect, and immediately put an end to problems such as this by watching new driver behavior closely, monitoring for off-hours/weekend usage, excessive speeding, etc. — all using the GPS Insight product which costs between $1-2 per day.

If we were curious how much time, how many miles, and and how many stops were made in this town, we could just draw a quick polygon landmark around it and run a report (as I did here):

Draw a Geofence around the Diesel selling area

Then run a quick report (.36 seconds to complete for all vehicles & 7 days history):

Run a GPS Insight Geofence Report for GPS Tracking

This report is available in this format only at GPS Insight:

GPS Insight Geofence History Report

It clearly shows that truck 402 drove 100 miles in this small area in one day, which itself cost roughly $90 (I ran a MPG report and saw this vehicle gets 6.2 MPG, and guessed that diesel costs $5.50 in that area). The time spent in that small area was 14 1/2 hours.

The next truck to enter and exit took only 2-4 minutes to get through town, and was probably the vehicle used to drop off a driver to retrieve the vehicle after the driver was arrested.

This is obviously a sad situation, but could have been a whole lot more sad if our customer wasn’t scrutinizing his new driver’s activity, and had we not been able to show him very clearly what was going on. By alerting the police and ending it quickly, everyone is a lot happier with the end of the story (maybe even eventually the driver).

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Mar 04 2008

Finding lost vehicles using GPS Insight

Category: Arizona,Fleet Tracking,Stolen Vehicle Recoveryrdonat @ 10:59 pm

About once a month we hear from a customer who has recovered a stolen vehicle using GPS Insight (the other day we heard from a Miracle Method franchisee which led police to a recently stolen vehicle and had it recovered in >> SIX MINUTES <<).

But honestly, that’s not what our customers purchase GPS Insight for — it’s a nice side benefit, but most companies purchase in order to gain efficiencies, save money on fuel by curbing idling, off-hours usage, etc.

Here’s an out of the ordinary story about finding a lost vehicle using GPS Insight which occurred last month:

I paid a visit to a Las Vegas tour company last month because I had 4 days in Vegas for a conference & wanted to visit some of our customers there.

One of this company’s tours takes passengers to an extremely remote rim of the Grand Canyon.

The same day I visited, one of their vehicles got stuck in the mud well outside of cell phone coverage, and used their satellite phone in order to ask for help. They stated they were 35 miles “onto the dirt road” but really didn’t know where they were.

Unfortunately while our GPS tracking works just about everywhere since we use AT&T and partner (T-Mobile) coverage, we had lost coverage of the vehicle right where the cell coverage ran out, so using GPS Insight wouldn’t help in this situation.

Or would it…? I asked the manager when the last time another vehicle took that route was, and he told me back on the 5th of February, a particular vehicle ran the same tour on that same remote, dirt road.

I ran the history for that day for that truck using our interface like this:

GPS Insight interface to run a history to recover a vehicle

The scenic history of that vehicle’s trip to the North Rim of the Grand Canyon is shown below (along with the fact that the tour remained there for 1 hour, 36 minutes):

GPS Insight Grand Canyon Tour map

Then I used the path distance measuring tool in our 3-D mapping platform (Google Earth) to measure exactly 35 miles from where the road turns to dirt. That placed the “in trouble” vehicle exactly at Craig Ranch Road:

Measuring to see where a tour fleet vehicle is likely stuck in the mud

They were then able to send the towtruck to that remote intersection and know that they would find the vehicle. It was getting dark and the group of tourists had been stuck in the mud instead of viewing the Grand Canyon. This was the first “breakdown” this well-known tour company has ever had. Thankfully I was able to help them significantly narrow down the search area.

As much as I hoped to hear things would go well, I had a meeting to get to, and left, then found out the next day that they were able to find the truck and everything wound up good.

I was curious how close I was to accurately defining the vehicle’s location (or really, how accurate the driver was when he said they were 35 miles onto the dirt road), so I pulled all history for the day of my visit, and see that we were only 2.3 miles from where the vehicle was actually stuck.

Accuracy of stuck vehicle “guess” vs. reality

I can also see at a glance what time they got moving again (the green (moving) points in and out of the “stuck” area have the time right before and after the long stuck-in-the-mud experience) — from 12:44 to 18:03 — roughly 6 1/4 hours.

Quick GPS Insight glance of time stuck in the mud

I like to think I helped that tow truck to find the stuck vehicle, but even if we hadn’t, GPS Insight provides a great way to document exactly where and when that vehicle got stuck, and what time it was back on its way home.

Additionally, we are able to show where the AT&T coverage stops and you can see that the coverage extends almost all of the way to the end of their trip. It is very rare to lose AT&T coverage for our customers, but if and when they do, we can very precisely determine where the remote fleet vehicle does or does not have coverage. The height of each “pin” shows how long the vehicle was out of range of cellular coverage. What we call “lag” is how long it takes for the data to get to our database from the time the unit transmits — note typically it’s only 2-5 seconds, sometimes 10, when in good cell coverage, which is 98% of the time for all of our tracked vehicles.

GPS Insight cell coverage/lag time map

The truck was out of cell coverage for 25 miles as shown by the measurement below.

GPS Insight cell coverage map

Bear in mind that where we are in coverage, it’s typically only a few seconds from the time the vehicle reports its position until it’s available to our customer. This vehicle goes to some pretty desolate areas.

Additionally, bear in mind that using satellite communication to transmit vehicle location costs >> SEVENTY TIMES MORE << than cellular costs. A typical 1 Megabyte plan is $10 per month. A typical satellite 100 Kilobyte (1/10th of 1 megabyte) is $70, last time I checked. That’s why this customer doesn’t mind losing track of its vehicles for this short period of time/distance. They know where they’re at since they know when they went out of range, and on what road. Once they get back into coverage, all that data is sent back to the servers, so things like speeding, stop duration, excessive idling, and engine trouble codes are all “stored and forwarded” for analysis/alerts/reports later by management.

Some day I may have time to take one of these tours, I live in AZ and have for almost 5 years, and still haven’t seen the Grand Canyon other than from an airplane (which is about every month as often as I fly over it).

This was a long article, thanks for reading it.

Rob.

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